7 reasons why Facebook groups can grow sales

According to Facebook, 1.8 billion people use Facebook groups. Also, group posts reach higher than the usual 5.3% engagement (Hootsuite) which means that you can engage with several more possible clients.

Don’t miss out– here, we break down 7 reasons why Facebook groups can grow your sales in 2023.

1. People spend more time engaging on Facebook than on any other part of the platform

According to DataReportal, Facebook is the world’s ‘most active’ social media platform. Considering Facebook, and, specifically, groups due to their higher percentage of user engagement, for your social media strategy is key to successful campaigns.

Here are 3 examples of what you can try to take advantage of Facebook groups engagement:

• Offer deals

Get people excited, gain traction as a brand, and hopefully start driving sales as a result.

• Ask engaging questions

Involve your audience and get them to know you, and eventually, your brand.

• Monitor Facebook groups for intelligence

Monitor brand mentions and buyer intents across all your groups to target users that are ready to buy, or simply to learn about the reputation of your brand and competitors.

You can easily do this with tools like Devi, which monitors all the posts in your groups for keywords and buyers as well as tells you the sentiment of each post.

2. Facebook groups marketing is an innovative way to market to younger Millennials and Gen-Z

Monitoring Facebook groups come in specifically handy for reaching out to young Millennials and Gen-Z. Surprised? Well, considering that “young consumers see right through corporate trend bandwagoning”, and that 54.2% of Facebook's user base ranges from 18 to 34 years old (followed by 35 to 44-year-olds).

Why not build a close relationship through Facebook groups by sharing fun content or naturally sharing your products with real people? By broadcasting your personality as a product or service, they will get to trust your brand more than through expensive ads.

3. You can showcase your expertise and gain the trust of potential customers

Trust is the most important thing when it comes to making sales. If people trust you, they will feel comfortable buying from you even if they have never met you in person.

Maybe you are thinking, but who logs into Facebook to think about buying products or acquiring services? 78% of US consumers use Facebook for product discovery, so if you are not currently including it in your marketing strategy, millions of people are passing you by. FOMO, yet?

4. You'll get to know your audience better

We are not just talking about what they like or what their hobbies are—though that's important too. I am talking about their problems. What keeps them up at night? What do they spend hours researching?

And, more importantly, how can you help them solve those problems? You can easily acquire data to improve your offerings.

5. Facebook groups help you create a steady stream of content for free

The average US adult spends 38 minutes per day on Facebook, and group posts are the most seen on their Newsfeed. Just take a look into yours to confirm this!

So, sharing your brand’s content on Facebook groups can:

• Keep you interacting with people every day
• Build brand awareness
• Spread word-of-mouth marketing (you will be dancing when members start posting or commenting about your product themselves!)

All of which you want as much of as possible when it comes to business results!

6. Facebook groups are cost-effective ways to expand your business as opposed to ads

You can save around $200 to $800 with Facebook group marketing if you consider that is what companies spend on average with pay-by-click ads on this platform.

Why?

• New Privacy and Brand Safety changes have been affecting all social media ads performance, so attempting to target the right people with this strategy can be a waste of resources.
• Ads engagement is actually low: the average Facebook user clicks on 12 ads every month.

7. Facebook groups ARE niche communities

There are 620 million of these niche communities, and, for sure, there is more than one group that fits your target market.

Let us put it this way:

If you are a personal trainer and you join a Facebook group called "Moms Who Want To Get Fit," all of the people there want to get fit, so you do not have to waste time trying to convince them of that—you just need to show them how you can help them achieve their goals.

Ok, so now you are convinced to add Facebook groups as a marketing channel in 2023. Using tools like Devi can really save you 2-3 hours a day. Devi monitors all your private and public groups for keywords and potential buyers.

Let us go, basically, start joining the relevant Facebook groups as a marketing strategy to start educating your product and services to your audiences to get getting word of mouth leads. We hope this article has got you thinking about how to grow your business this 2023 with Devi AI.