Authored by Danish Soomro
Don’t miss out– here, we break down 7 reasons why Facebook groups can grow your sales in 2023.
According to DataReportal, Facebook is the world’s ‘most active’ social media platform. Considering Facebook, and, specifically, groups due to their higher percentage of user engagement, for your social media strategy is key to successful campaigns.
Here are 3 examples of what you can try to take advantage of Facebook groups engagement:
Get people excited, gain traction as a brand, and hopefully start driving sales as a result.
Involve your audience and get them to know you, and eventually, your brand.
Monitor brand mentions and buyer intents across all your groups to target users that are ready to buy, or simply to learn about the reputation of your brand and competitors.
You can easily do this with tools like Devi, which monitors all the posts in your groups for keywords and buyers as well as tells you the sentiment of each post.
Monitoring Facebook groups come in specifically handy for reaching out to young Millennials and Gen-Z. Surprised? Well, considering that “young consumers see right through corporate trend bandwagoning”, and that 54.2% of Facebook's user base ranges from 18 to 34 years old (followed by 35 to 44-year-olds).
Why not build a close relationship through Facebook groups by sharing fun content or naturally sharing your products with real people? By broadcasting your personality as a product or service, they will get to trust your brand more than through expensive ads.
Trust is the most important thing when it comes to making sales. If people trust you, they will feel comfortable buying from you even if they have never met you in person.
Maybe you are thinking, but who logs into Facebook to think about buying products or acquiring services? 78% of US consumers use Facebook for product discovery, so if you are not currently including it in your marketing strategy, millions of people are passing you by. FOMO, yet?
We are not just talking about what they like or what their hobbies are—though that's important too. I am talking about their problems. What keeps them up at night? What do they spend hours researching?
And, more importantly, how can you help them solve those problems? You can easily acquire data to improve your offerings.
The average US adult spends 38 minutes per day on Facebook, and group posts are the most seen on their Newsfeed. Just take a look into yours to confirm this!
So, sharing your brand’s content on Facebook groups can:
All of which you want as much of as possible when it comes to business results!
You can save around $200 to $800 with Facebook group marketing if you consider that is what companies spend on average with pay-by-click ads on this platform.
There are 620 million of these niche communities, and, for sure, there is more than one group that fits your target market.
Let us put it this way:
If you are a personal trainer and you join a Facebook group called "Moms Who Want To Get Fit," all of the people there want to get fit, so you do not have to waste time trying to convince them of that—you just need to show them how you can help them achieve their goals.
Ok, so now you are convinced to add Facebook groups as a marketing channel in 2023. Using tools like Devi can really save you 2-3 hours a day. Devi monitors all your private and public groups for keywords and potential buyers.
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