How to monitor X or Twitter for lead generation [Complete 2025 Guide]

X, formerly Twitter, is one of the most popular social media platforms with 237.8 million monetizable daily active users. Its natural immediacy has turned it into one of the most influential social media networks: it has a unique space for individuals and businesses to connect, share, and engage with their audience in real time. 

With Devi AI, you can stay on top of high-intent leads on Twitter, and other platforms. It allows you to focus on building meaningful relationships and getting high-quality leads.

Why should I monitor Twitter for leads? 

Here are some ways AI social media monitoring for Twitter can benefit your business:

• Join real-time conversations to acquire high-quality leads

Twitter is a platform for real-time conversations, if you monitor Twitter for keywords, you can identify potential leads and join in on the thread to convert them into customers.

• Reach a large user base by discussing your business niche

By integrating Twitter monitoring into your marketing strategy, you can reach a broad and diverse audience, increasing your brand visibility and exposure. This can be especially beneficial if you are looking to expand your reach and grow your customer base.

• Acquire customer insights for further campaigns

Twitter can provide valuable insights into customer behavior, preferences, and opinions. Track keywords and analyzing customer data to create more effective and targeted campaigns for higher conversion rates and customer engagement.

• Offer incredible public customer service

Another key benefit of using a Twitter monitoring tool is the opportunity to offer enviable public customer service. Potential customers and leads will be delighted to know that they can count on a quick response if they ever encounter a problem with your product. 

Monitoring Twitter/X for leads can significantly improve your social media marketing efforts and contribute to long-term growth.

How do I monitor Twitter/X for keywords?

There are three main ways in which you can monitor Twitter for keywords. Some are more optimized than others, so let us take a look: 

• Twitter Advanced Search: 

Twitter's advanced search tool helps you find specific keywords and hashtags on the platform by filtering your search based on language, location, date range, and more to find tweets that match your criteria. While it's a straightforward method, it’s time-consuming and requires manual effort.

• Third-party social media monitoring tools: 

Several third-party tools enable you to monitor Twitter for keywords and even set up real-time alerts for matching tweets.

• Twitter Lists: 

If you prefer a mix of manual and automated methods, create a Twitter list of relevant accounts and monitor them for your keywords. This is a more manual approach, but it can be an effective way if you want to immerse yourself.

Using the best method for monitoring Twitter can help you stay on top of relevant conversations and engage with potential customers in real-time. 

How can I get leads from Twitter/X?

AI social media marketing is key in today’s digital world, and selecting the right platforms is as important as the strategies you apply.

There are several strategies you can use to get leads from Twitter. Here are a few to consider:

• Use targeted hashtags to find leads on Twitter

Hashtags are a powerful tool for reaching potential customers on Twitter that goes both ways: you can find customers and help them find you. Using relevant hashtags makes it easier for potential leads to find your tweets and engage with your brand.

You can also search for posts containing relevant hashtags and join in on the conversation, which can help you connect with potential leads. 

• Offer valuable content to your Twitter followers

Sharing valuable content on Twitter attracts potential leads. You can share blog posts, infographics, and other content that your target audience is likely to find useful. Offering valuable content builds trust and establishes your brand as an industry authority.

Devi AI lets you schedule relevant news in your niche with just a few clicks. Learn more about it here.

• Engage with your audience by monitoring Twitter mentions 

Engaging with your audience is crucial for building relationships and generating leads on Twitter. You can respond to tweets, retweet and like content from your followers, and participate in relevant Twitter chats and conversations.

30% of consumers want to see brands using Twitter more. Look at brands like Wendy’s or Duolingo, who not only respond to customers but also engage in fun interactions.

Generating leads on Twitter requires a strategic mix of content, hashtags, engagement, and social listening.

How can Devi AI help me get leads from Twitter/X? 

You can get endless leads from Twitter with the help of an AI social media listening tool such as Devi AI.

• Advanced keyword monitoring and alerts for Twitter

Devi AI is a social listening tool that monitors Twitter for keywords relevant to your brand or industry. Quickly identify potential leads and engage with them in real-time.

• High-intent lead identification in Twitter posts

Devi AI identifies high-intent leads on Twitter by analyzing engagement patterns. This can help you prioritize your outreach efforts and focus on leads with the highest potential for conversion. Let’s go get those sales up! 📈

• Create quick AI customer support responses with ChatGPT integration

With ChatGPT integration, Devi AI facilitates customer support efforts on Twitter. It generates quick, personalized responses to common inquiries, saving time and increasing satisfaction.

• Twitter lead outreach with Devi AI and ChatGPT

Devi AI helps with lead outreach on Twitter by reaching users with personalized messages or promotional content using ChatGPT.

What are the main benefits of monitoring Twitter/X for keywords? 

Your business can benefit from monitoring Twitter for keywords in more than one way:

• Engaging in discussions to improve your social media performance

Twitter is a popular platform for sharing industry news and insights, as well as engaging in discussions with other users. Track keywords and join conversations to position your brand as a leader and gain the trust of potential customers.

• Monitor your brand reputation and address any negative sentiment 

Customers often share their experiences with brands on Twitter. Reply to any negative sentiment and address customer concerns before they grow!

• Drive website traffic through link sharing and participating in relevant discussions

Twitter is a valuable source of leads and website traffic. Sharing links and joining industry discussions can attract potential customers and drive them to your site.

40% of Twitter users purchase a product after coming across it on the platform.

How can I save money on Twitter/X ads? 

Running ads can be an incredible idea. Here are some tips to save money on running ads on Twitter.

• Set and stick to a budget

Decide how much you can spend on ads, and set a daily or total budget to stay within limits.

• Target your audience carefully 

Use Twitter's targeting options to focus your ads on the audience most likely to be interested in your product or service, instead of reaching a broad demographic.

• Take advantage of promotions and discounts

Keep an eye out for Twitter's special promotions and discounts, such as the Twitter Ads credit for new advertisers.

• Opt for ad alternatives such as Devi AI lead monitoring and outreach tool

Save more by using social listening tools like Devi AI. The best part is that with Devi AI, you can also reach out to your potential leads using ChatGPT to save time crafting your helpful or sales message. It is a 360º resource saving for your business: money, time, and human interference. 

What is best, is by combining Twitter ads and the Devi AI tool, you can increase your ROAS and social marketing ROI at the same time. 🥳 Check out Devi AI and start getting leads instead of spending your resources on ads. Sign up here.