Every day, 2 billion people spend significant time in Facebook groups which, by the way, cannot be targeted by ads. This makes them an excellent way to build relationships and authenticity with your business’s audience without using several resources as through other channels.

However, content is a vital part of this process: if you want your Facebook group to thrive, it is important that you generate quality content that encourages users to participate in some way.

Here are 7 unique post ideas to engage your audience AND create brand awareness in Facebook groups.

1. Questions/Answers

Questions and answers bring the highest engagement of all: the reason why Facebook made Q/A the center of the platform by even changing post → questions.

Asking questions does two things. It gets various answers and the whole community gets to learn with many answers/experiences/reviews.

Tips to ask the best meaningful questions on a Facebook group:

Short, concise, open-ended questions work best.
Adding a picture can help but make sure that it does not distract users much.
Ask by addressing a concern of your audience that performs the best.
Get familiar with the common concerns in the community to ask questions on point.
Create interactive hashtags where other members can also make their questions or get encouraged to participate. E.g. #BakersAskAway or #CatLadiesSupport😻.

2. Make a poll

Nobody likes their scrolling being interrupted by ads, especially when you’re hanging out on Facebook to have fun.

Try some polls related to your product or services that you can comment on or to which people can contribute that eventually lead to you mentioning your brand.

For example:

What are your main concerns when you’re choosing travel insurance?
Which objects should you ALWAYS carry when you go hiking?

Add options that will also help members engage further and remember to let them add their own too!

3. Case studies and results

An excellent case study shows how one customer solved a problem with your product or service. The best also include:

A personable narrative: everybody loves a good story. Make sure to write it around your brand.
Specific details about the person's business or life and how using your product or service helped them solve a problem.
Percentages or other hard data that illustrate how the person benefited from your product or service.

88% of consumers trust online reviews as much as personal recommendations. A great way to share a review is through case studies.

4. Behind the scenes

A picture is worth a thousand words. People love to see how things are made or what happens behind the scenes at their favorite brands. It also helps you create a close relationship with your potential customers, and maybe next time they will remember your brand due to a fun picture of your team.

5. Humorous memes and comics

Memes are funny, relatable, and easy to share. They're also super effective for growing an engaged community because they get people excited about sharing them with other people in their network, which is basically free exposure for your brand.

Here are two tools that can help you create the best memes to generate value for a Facebook community and your business:

It is extremely important that you listen to your community or audience and learn their interests and particular language. An easy way to do it is by using social listening tools, e.g. Devi. This way, you will know which topics are trending or which keywords to use on your memes!

Meme Generator. This tool is as easy as entering your image and then your catchy meme phrase. Furthermore, if you need some inspiration you can browse through the most popular memes and select a template. Example (See Meme Above): If you’re aiming to promote an app that helps you combine clothes, a meme around the problem of choosing what to wear is the PERFECT fit.

6. Host an AMA [Ask Me Anything]

The right way to content is to provide real value to the user and get the best results for your business. One great way? An AMA.

You or somebody else from your team can offer to answer any question the community members have about a topic.
The topic must be related to your brand, but not EXACTLY answer questions about your brand.
You do not need to do it Live, by sharing it in a post you can make sure that it will stay there for a while and many people browsing the group will see it.
Bonus idea: Ask a loyal customer to do it. Nonetheless, remember to make it look natural.

There are 620 million Facebook groups. Make sure to choose the one that is the fittest for your niche!

7. Run a contest

There are many kinds of contests you can run. For example, set a topic and ask members to share the best meme, the best picture, the best story, etc.

Here is how to do it:

Make sure the prize is relevant to your audience
Make the process easy and hassle-free
Clearly communicate the rules and make sure they're fair. You can use one of the tools to choose a member randomly, such as Woobox.
Have fun with it and encourage engagement around your brand.

62.2% of marketers stated that the second most popular reason (after gaining followers) for running giveaways on social media is increasing brand visibility whilst the third one is increasing social media engagement (chosen by 58.7% of marketing experts).

Remember that working with Facebook groups is not meant only to share your content, but to interact with the community so that you create brand awareness and gain customers.

Facebook groups are a great opportunity for brands to start building a relationship that later becomes a good source of leads, feedback, data, and insight. So, make sure to prepare the right posts to join communities and start benefiting from these social niches.

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7 content ideas to get high engagement in Facebook groups