Authored by Danish Soomro
However, content is a vital part of this process: if you want your Facebook group to thrive, it is important that you generate quality content that encourages users to participate in some way.
Here are 7 unique post ideas to engage your audience AND create brand awareness in Facebook groups.
Questions and answers bring the highest engagement of all: the reason why Facebook made Q/A the center of the platform by even changing post → questions.
Asking questions does two things. It gets various answers and the whole community gets to learn with many answers/experiences/reviews.
Tips to ask the best meaningful questions on a Facebook group:
Nobody likes their scrolling being interrupted by ads, especially when you’re hanging out on Facebook to have fun.
Try some polls related to your product or services that you can comment on or to which people can contribute that eventually lead to you mentioning your brand.
Add options that will also help members engage further and remember to let them add their own too!
An excellent case study shows how one customer solved a problem with your product or service. The best also include:
88% of consumers trust online reviews as much as personal recommendations. A great way to share a review is through case studies.
A picture is worth a thousand words. People love to see how things are made or what happens behind the scenes at their favorite brands. It also helps you create a close relationship with your potential customers, and maybe next time they will remember your brand due to a fun picture of your team.
Memes are funny, relatable, and easy to share. They're also super effective for growing an engaged community because they get people excited about sharing them with other people in their network, which is basically free exposure for your brand.
Here are two tools that can help you create the best memes to generate value for a Facebook community and your business:
The right way to content is to provide real value to the user and get the best results for your business. One great way? An AMA.
There are 620 million Facebook groups. Make sure to choose the one that is the fittest for your niche!
There are many kinds of contests you can run. For example, set a topic and ask members to share the best meme, the best picture, the best story, etc.
Here is how to do it:
62.2% of marketers stated that the second most popular reason (after gaining followers) for running giveaways on social media is increasing brand visibility whilst the third one is increasing social media engagement (chosen by 58.7% of marketing experts).
Remember that working with Facebook groups is not meant only to share your content, but to interact with the community so that you create brand awareness and gain customers.
Facebook groups are a great opportunity for brands to start building a relationship that later becomes a good source of leads, feedback, data, and insight. So, make sure to prepare the right posts to join communities and start benefiting from these social niches.
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