How to Use AI for A/B Testing Landing Pages

Written by Paula Vazquez | Updated on 26 October, 2023

How to Use AI for A/B Testing Landing Pages

Small businesses need to build websites and landing pages to get an online presence and generate revenue. Let us put it this way: a landing page is the initial handshake between your business and possible clients, so you must optimize the pages for conversion. Here is where A/B testing comes into play because it is the practice of comparing two versions of a webpage to determine which one performs better. It sounds fun, right? In 2023, the capacity of AI for A/B testing can take your optimization actions to the highest.

This comprehensive guide explores how to use AI for A/B Testing Landing Pages, understanding what A/B testing is, and how AI can revolutionize it. We will also teach you how to use an AI Website Builder that automatically creates A/B tests for your business. We will lead you to higher conversion rates and improved user engagement.

AI A/B Testing

What is A/B Testing?

A/B Testing is a technique that compares two versions of a webpage - the current version (A) and an alternative version (B) - to determine which one produces better results. These results are often called key performance indicators (KPIs), for example, click-through rates, conversion rates, or other user interactions. The primary goal of A/B testing is to improve these KPIs to improve a business website's performance. In the case of business pages, these results often include conversion from leads to paid customers. Amazing, right? 

How does AI change A/B Testing?

Artificial Intelligence has optimized A/B testing in the following ways:

#1 Automation: 

A/B testing can be a time-consuming procedure. AI automates various aspects, from test setup to result analysis. It can adapt and allocate traffic to the better-performing variant, reducing manual labor. It is a win-win. 

TIP: Devi AI automates A/B Testing Website Generation for your business. Learn more here. 

#2 Precise Data Analysis:

AI can analyze large data sets to identify patterns and draw significant insights. It can quickly determine which variant performs better and provide statistically significant results, reducing the margin of error in decision-making.

#3 Personalization: 

AI-driven A/B testing tools can segment your audience and personalize landing pages to cater to specific user groups. You can significantly increase engagement and conversions by delivering content that resonates with each segment.

How to choose the best landing page A/B testing tool

Here are some popular landing page A/B testing tool options and their features:

#1 Devi AI Landing Page Generator:

Devi AI Landing Page Builder is a landing page generator that can create a page in 10 seconds without coding or boring drag and drop. It can generate a B version of your page in seconds, so you can streamline the A/B Testing process.


-AI Landing Page Generation in 10 seconds

-Compatible with Google Analytics

-Free hosting for 100 years

-Free custom domains

-SEO Features

-Lead contact forms


$14 a month for 3 landing pages. Build and publish your first landing page for free here.

#2 Google Optimize:

Google Optimize is a versatile A/B testing tool that integrates seamlessly with Google Analytics. It offers a user-friendly visual editor for test creation and advanced targeting options.


- Visual editor for easy test setup

- Integration with Google Analytics for comprehensive insights

- Advanced targeting options to reach specific audience segments

- Personalization features for tailored user experiences


Google Optimize offers a free version and a paid Enterprise edition with more advanced features.

Unfortunately, as of September 2023, Google Optimize is no longer available.

#3 Adobe Target

Adobe Target is part of the Adobe Experience Cloud and offers testing and personalization capabilities. It is for enterprises looking to optimize their digital experiences. 


- Advanced personalize and AI-driven targeting

- Multichannel optimization, including web and mobile apps

- Integration with other Adobe Experience Cloud solutions

- Robust testing and experimentation features


Adobe Target offers customized pricing based on your organization's specific requirements.

When selecting an AI-powered A/B testing tool, consider your organization's size, specific testing needs, and budget. Each tool has unique strengths and may be more suitable for different scenarios.

How to Set Up A/B Tests with AI Landing Page Builders

Once you select your AI-powered A/B testing tool, the next step is setting up A/B tests effectively. 

Here is a step-by-step guide to help you get started:


Before you create any A/B tests, it is essential to have a clear understanding of your goals. What do you want to achieve with your tests? Are you looking to increase conversion, improve click-through rates, or boost engagement? Define your key performance indicators (KPIs) and the specific metrics you will use to measure success.


Determine which elements of your landing page you want to test. These could include headlines, call-to-action buttons, images, forms, or any other component that you believe could impact user behavior. Remember that Devi AI Website Builder generates the A/B Testing for you, but you can always edit your versions.


Use Devi AI Website Builder to create variations of your landing page. See a small video below. 

AI BENEFIT: No need to randomly assign visitors:

Devi AI Website Builder will randomly assign visitors to one of the variations. This random assignment ensures that your test results are statistically significant and not influenced by user bias.


As users visit your landing page, the A/B testing tool will track their interactions and behaviors. It will collect data on how each variation performs, including metrics like click-through and bounce rates.


Once the test has concluded, you can check Devi AI Website Builder to read your results. It will indicate which variation performed better based on your chosen KPIs. The results will typically include statistical significance, helping you determine if the findings are reliable.

If one variation significantly outperforms the other, you can implement the changes on your final landing page. 


A/B testing is not a one-time effort. It is an ongoing process of optimization. Test new variations and changes to improve your landing page's performance.

Benefits of AI Landing Page A/B Testing

These are some benefits of using AI to run Landing Page A/B Testing:

#1 Personalization with AI

Personalization is one of the powerful capabilities AI brings to A/B testing. AI-driven A/B testing tools can segment your audience and personalize landing pages based on user behavior and preferences. 

#2 Create Personalized Content

Devi AI Website Builder will create variations of your landing page content to run the A/B Testing. 

#3 Automatically Optimize for Different Devices

Devi AI Website Builder will optimize your landing pages for different devices and screen sizes. It ensures users have a seamless experience on a desktop, tablet, or mobile device.

Personalization with AI improves user engagement and increases the likelihood of conversions. Users are more likely to take action with content that speaks directly to their needs and preferences.

Analyze your A/B Testing Results

Analyzing A/B test results is a crucial step in the optimization process. AI can assist you in making sense of the data and drawing meaningful insights. 

Here is how you can effectively analyze your A/B test results:

#1 Statistical Significance:

One of the first things to look at is the statistical significance of your results. AI can quickly determine whether the differences in performance between the variations are statistically significant or if they could have occurred by chance.

#2 Conversion Rates:

Pay close attention to conversion rates. Which variation resulted in a higher conversion rate? It is often the most critical metric because it impacts your business goals.

#3 Bounce Rates:

Analyze bounce rates to understand how engaging your landing page is. A lower bounce rate suggests visitors find the content relevant and stay longer.

#4 Click-Through Rates:

Click-through rates can reveal which variation is more successful in getting users to take the desired action, whether clicking a call-to-action button or exploring your content.

#5 Engagement Metrics:

Consider engagement metrics like time spent on the page, scroll depth, and interaction with different elements. These metrics provide insights into how users are interacting with your content.

#6 Segmented Analysis:

Leverage AI to perform segmented analysis. It involves breaking down the results by audience segments to understand how different groups of users responded to the variations.

#7 Continuous Optimization with AI:

A/B testing is not a one-time effort but an ongoing process of optimization. AI can assist in this continuous improvement cycle.

AI has emerged as an indispensable ally for A/B testing landing pages. It enhances efficiency, precision, and personalization, helping you achieve the optimal user experience and conversion rates. With the power of AI at your side, your landing pages have the potential to engage, convert, and thrive in the competitive digital landscape.

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